Showing posts with label consumer friendly. Show all posts
Showing posts with label consumer friendly. Show all posts

In the Hot Seat...Eve Pearl!



In My Professional Opinion is live from The Makeup Show-Los Angeles! This extraordinary, 2-day event is put together by The Powder Group, which creates and presents innovative events for makeup professionals and consumers!

Today and tomorrow this Pro will be posting about the event and bringing our readers information on some incredible cosmetic lines that are available to the public, but are not sold via mass market.

I was able to sit down and interview 5-Time, Emmy Award-Winning, Celebrity Makeup Artist, Eve Pearl who is an exhibitor at this event. Eve has spent years creating faces as a makeup artist for theatre on Broadway and she has been working with celebrities in the television and film industries for the past fifteen years. She has won 5 Emmy Awards for her achievement in makeup and she is the author and producer of Plastic Surgery without the Surgery, the Miracle of Makeup Techniques (Book & DVD). Currently, she is the personal makeup artist to Meredith Vieira and spent nine years at ABC’s The View and is now working on NBC’s Today Show.

Eve is amazing and her energy, talent and creativity is infectious. You know that this Pro loves the Eve Pearl cosmetic line, especially her magical Salmon Concealer so I had to grab a few moments with Eve to get the inside scoop on how her product line got started.

Pro: Why did you create Eve Pearl cosmetics?

Eve: I suffered from bad skin when I was younger, have always had very oily skin and I also happen to have extremely sensitive skin and I can’t wear products that contain an SPF. For years I searched for cosmetics and remedies to ease my makeup issues only to discover that my skin would have a reaction to an ingredient. As a makeup professional I was always mixing and matching cosmetics for my celebrity clients and decided that I would just create my own line and bring it to the public.

Pro: What are CosmeNutrients and why did you put them into your products?

Eve: CosmeNutrients is simply cosmetics infused with nutrients. I combined a unique blend of vitamins, minerals, proteins, peptides and anti-oxidants into the formulation to ensure that my product line is luxurious and that they allow the skin to breath. The nutrients help to nourish, protect and restore the skin’s texture and elasticity. They also reduce the appearance of pores, fine lines and wrinkles. AstaREALA is the most recognized brand of Astaxanthin, which is the key ingredient in my cosmetic line and is also a very potent antioxidant. Astaxanthin’s role is to enhance the immune system and prevent oxidative stress. You will find these nutrients in all of my foundations and concealers.

Pro: I am a huge fan of your Salmon Concealer, how did you invent this product?

Eve: Most people are under the impression that the discoloration under the eye (known as the dreaded dark under eye circle) is purple in tone, but in actuality it is blue toned. Individuals who use a concealer that is yellow in tone (because yellow cuts purple on the color wheel) think they are hiding those flaws, but they are really making them stand out! Salmon (orange on the color wheel, which cuts blue) is the tone that will diminish and disguise those dark circles and make them totally disappear. I want everyone to stop using the wrong color concealer and banish those raccoon eyes for good!

Pro: Tell us about your seminars?

Eve: I want to teach everyone how to put makeup on with confidence! I offer a “Hands-On” Seminar that will teach the basics – how to take care of the skin, understanding colors for the face, eyes, cheeks and lips, color correction, creating definition, concealing imperfections and learning the art of blending. Blending is the key to a flawless face! This introductory seminar is $295 per person and includes over $250 in Eve Pearl products. I also teach an Advanced “Hands-on” Seminar for those who want to fine tune their skill as a professional makeup artist, as well as Lash Out – All About The Lashes, where you will learn “The Eve Pearl Method” of application!

Pro: Will you share with my readers how you got started as a makeup artist?

Eve: My mother was originally from another country and we moved to America when I was very young. The only job my mother was able to get here was in a Hair Salon. I grew up in the beauty business, but felt it was beneath me to pursue a career in beauty after college, so I went the opposite route and worked in “corporate” America. After many years, I got tired of playing that game and decided to return to my roots. I was able to work directly under another artist and learn everything I needed to know about the techniques of theatre, television and film artistry.

Pro: What was the inspiration for your book and DVD?

Eve: Women at some point in their lives naturally consider some form of cosmetic surgery. We feel so much pressure to resist aging and some turn to quickly to going under the knife instead of considering a safer alternative. My book and DVD will skillfully show you how to enhance your looks using makeup instead of surgery. It’s painless and has no recovery time!

Here is a list of this Pro’s favorite Eve Pearl cosmetics:

Salmon Concealer – this is beauty on the go! It is infused with Astaxanthin, which works as an eye treatment while neutralizing those dark under eye circles! This is a luxurious cream product that provides full coverage and is available in light, medium, tan and dark.



High Definition Dual Foundation – all we hear about these days is High Definition! It is taking over the world! I recently had the pleasure of trying this foundation, which is also infused with CosmeNutrients just like Eve’s concealers and is a lightweight cream that provides full coverage, but is non-greasy and glides on the face. The two shades of foundation adapt to the skin tone so that you are able to customize your exact foundation match. This product is great on all skin types, including sensitive skin and is available in light, medium, tan and dark.



Anti-Shine Mattifying Gel – is quick drying and provides sheer/invisible coverage. It is water based and contains sebum-activating, oil-control spheres that regulate oil production. Available in light/medium or tan/dark. Use under makeup or alone.



Photo Finish Pressed Powder Neutral – this is a diffusing sheer pressed powder that eliminates shine. It also removes discoloration or redness and adds highlights to improve the texture of your skin.





Eve Pearl cosmetics also has a very extensive color line including gorgeous eye, cheek and lip colors, which this Pro carries in her personal cosmetic bag! The eye palettes contain six shadow colors, making them perfect for touch up or changing your daytime look into nighttime glamour instantly!

Thank you Eve for spending a few moments with this Pro and our readers! Please visit www.evepearl.com for more information on products and seminars.

STAY TUNED:
Up next on In My Professional Opinion – more beauty from The Makeup Show!

Center Stage!



Maureen Kelly founded tarte™ cosmetics out of her one-bedroom apartment in New York City back in 1999. She was earning her masters degree in psychology from Columbia University when she became frustrated by the lack of healthy cosmetic product. A beauty junkie at heart, she had a hard time finding products that “worked” and lived up to their claims.

She also recognized a deficiency in consumer-and green-friendly products so she began to research what it would take to manufacture a cosmetic line. Kelly admits, “I am not a makeup artist,” but she has built tarte into one of the most influential cosmetic lines available to consumers and professionals.

I fell in love with tarte years ago when I happened to wander into Sephora and my eye caught sight of the now iconic tarte Cheek Stain. I couldn’t help myself! I had to have it! It made me feel happy just holding it in my hand and when I tested the color; I knew this was something I must have for both my professional kit and my personal makeup bag!

What also impressed me about Maureen and the tarte cosmetic line is that their products are an all-natural blend of vitamins, minerals and natural fruit and plant extracts. This line is 100% free of parabens, sulfates and synthetic fragrances. tarte cosmetics come in cases and compacts that aren’t just pretty on the outside; they help reduce green house emissions! Really! tarte’s components are made of recyclable material and can be re-used or re-purposed. Now that is genius!

Here is a list of some of my all-time favorites from tarte:

Emphaseyes High Definition Eye Pencil – a very slim pencil perfect for lining your upper lash line and on the inner rim. Creamy, longwearing and doesn’t irritate sensitive eyes. This product is available in Black, Chocolate, Green and Plum. If you ask me – one in every color is a necessity!



Cheek Stain – this product is my first tarte love – long-lasting, buildable color that won’t streak. I apply with my fingertips or sponge right to the apples! It gives your skin a very natural glow – like your grandma just pinched your cheeks! This product comes in a variety of colors, but here is what I carry in my kit: Flush (sheer berry red) Tickled (sheer peach/red – this also looks great on the lips) Blissful (warm peach/pink) Bronze Goddess (sheer bronze with shimmer – I have used this on several photo shoots as highlight on cheeks and eyes).



Celebutante Moisturizing Dry Oil Spray – now this product was recently stolen from me by one of my actresses!!! It is a great dry oil shimmer that you can spray on your arms, legs or chest area and it gives your skin an amazing glow – plus it is naturally scented with coconut oil! If you want a pick-me-up this winter or if your skin feels dull and dry, this is one product you will want to order by the gallon!



Emphaseyes for Brows – now hang on ladies because this product is gonna knock you off your stilettos! It is a super-slim, waterproof (yes! I said waterproof) brow pencil that lasts all day! The tip is four times narrower than traditional brow pencils, which will give you the impression of fine brow hair. I can’t live without this product and it is only sold exclusively at QVC!



Are you getting married soon? Need a great idea for a gift for the bride, bridal party or guests? Well your search is over because the geniuses at tarte came up with an incredible idea - Custom Lip Glosses! Log on to tarte’s website and press the custom glosses button at the top of the page and read their offer. You can personalize these glosses with the bride and groom's name! So awesome for engagement parties, bridal showers or wedding favors!

If you haven’t tried tarte cosmetics, you should do yourself a favor and rush down to your local Sephora, order from QVC or from tarte’s website immediately! Your skin and the environment will thank you for it!

Trix of the Trade:
tarte’s Emphaseyes will help you achieve a finished smoky eye! Prior to applying eye shadow, smudge Emphaseyes along your lash line and along the outer and inner rim of the lower lash line. Apply shadow, blend and viola! You are smokin! Don’t forget that these tarte pencils come in a variety of colors so you can play with a smoky eye look using shadow colors other than your traditional black and grey. Try purples, greens and browns for a very sexy, modern, right off the runway effect!