Spotlight - Julie Hewett Los Angeles

Being a professional makeup artist regardless of the venue you choose to work in (i.e., television, film, photography) requires total commitment, but deciding to also manufacturer your own product line and still be on set daily can be as challenging as climbing Mount Everest!

This Pro has known several MUAs that tried to develop their own professional line to only have it fail because they could not afford the advertising, public relations, packaging, testing, FDA approval, etc., and I know a few artists who have gone the route of consultant to major cosmetic companies, as well as continue to apply makeup to a list of celebrity clients.

Alas there are only a few artists that have climbed the beauty product-manufacturing hill and made it to the top. Those people are some of the most talented artists of our time and if you were a smart consumer you would use their cosmetic lines daily because those are the products that truly work and they have been put to every test you can imagine.

Those foundations, powders, lipsticks, liners, blushers, mascaras, etc., have been used on film and television stars and on everyone in between; family, friends, total strangers and the artists themselves personally. They are the secret weapons of many beauty editors and other MUA colleagues because the products do exactly what the creator intended for them to do.

These lines are little in comparison to big name brands like L’Oreal, Clinique, Estee Lauder, Dior or Chanel and sometimes they are not as easy to purchase because they are sold via the Internet. Since we seem to be a instant gratification society, waiting for a package containing the world’s greatest lipstick is too much for us to handle – unless you are a true beauty junkie and you know that the product is worth the wait!

When this Pro wants to feel and look my best personally, I reach for products that are made by other makeup artists, not big manufacturers. One of the product lines I love is Julie Hewett Los Angeles. This line is creative, paired down and designed by one of the best film artists working today.

She developed her line out of necessity while on the set of the film Pearl Harbor. Julie needed to create her own line of long-lasting Technicolor red lipsticks because of the period of time the film was recreating. Do you remember the gorgeous lip colors from the 1940’s? Now try to find those colors made with today’s natural ingredients. Impossible? No! Julie Hewett created classic film noir colors, which are ageless, timeless and for every woman who thought they could never wear red lipstick, this is the line for you!

The success of the lipstick line leads her to continue to manufacturer other products that performed to makeup artist standards. Now with a complete cosmetic line sold in stores around the world from California to Singapore, consumers can experience the luxury of Julie Hewett.

Here are a few of my Pro favorites:

Icon of Beauty – in Annette – it is a classic matte mauve lipstick with a hint of brown. This is an amazing long-lasting lip color that makes me feel instantly glamorous when paired with a pale eye and liquid liner.

Omit – a concealer pencil you can use to “omit” any flaw on your face, this Pro also uses it to line around the lips to make liner and lip color last longer and not bleed. It is my "secret" weapon! I have also used it to line the inside of the waterline instead of using a white liner.

Cheekie - in Peachie, Rosie and Natural - when this Pro wants to add a sheer wash of color onto a client's cheek and lips I reach for a Julie Hewett Cheekie! This product adds just the right amount of color onto the skin without looking heavy leaving a gorgeous, natural flush to the face!

Cheekie & Shimmy Duo – in Peachie/Goldie and Jami/Pinkie – this is my secret weapon for bringing a pop of color to the cheeks and creating a fresh glow on the skin! Used with the Chubby Cheekie Brush that makes applying the exact hint of color possible and not over do it!

Palettes – in Soiree, Ambre and Mandy – this Pro is all about palettes! My test of a great palette is when I have used every single color contained in the palette and not just one or two. That is why I love Julie Hewett’s palette line and she has made it possible for customers to create their own personal palette. Julie also has a Twilight Palette for those who wish to embrace their inner vampire a la team Bella and Edward!

As far as in my professional kit – Julie’s red lipsticks are my go to product. Rouge Noir, Sin Noir, Nude Noir, Film Noir, Oona Noir (a 2009 Emmy favorite) are what I grab when I am looking to recreate total glam on a client and I mix a few of these reds together to create a custom shade!

I trust Julie Hewett’s line because of her own professional experience working with such award-winning actresses as; Annette Bening, Jodie Foster, Nicole Kidman, Hilary Swank, Debra Messing and Liv Tyler. Her film credits include; The Women, Leatherheads, Ocean’s Eleven, Twelve & Thirteen, Spider-Man 2, American Beauty and Pearl Harbor to name just a few. Her cosmetic line delivers every single time I use it and it makes me feel confident as an artist and a consumer.

Hollywood big wigs have trusted in Julie Hewett’s cosmetic line and artistry skills for the past 20 years and now you can too! To purchase Julie Hewett product log on to, enter the site and click on "locations" to find a retail store nearest you or to purchase directly on line.


Julie Hewett’s line offers custom gift boxes that are fabulous for the upcoming holidays, birthday celebration, wedding shower gifts, sweet 16 parties, etc., choose the size and products you want to include and the staff at Julie Hewett will do the rest! Or choose from several pre-filled beauty boxes including Noir Lipsticks or the Bento Beauty Box. Julie Hewett also offers professional discounts, gift certificates and the Julie Hewett Case of Beauty, which contains 1 each of all products, including brushes and palettes.


Are you aware? Breast Cancer is the number one leading cancer death among women in the United States! Join the Pros at IMPO as we support The Breast Cancer Research Foundation!

*Photos: Julie Hewett Los Angeles and IMDB

Back to School - Teen Queen II

This Pro is not only a makeup artist, but I am a mom too and more importantly, I have teenagers! In a past IMPO post titled Teen Queen, I mentioned a few of my “pet peeves” when it comes to teen girls who must put loads of makeup on their pretty faces in order to feel confident or to “fit in!” This post will be a little different, it is time to go back to school and that means it is time to help your teen get prepped for the upcoming year.

As parents we shop for new clothes, school supplies and other back to school “must haves,” but have you ever stopped to consider that now is the perfect time to replenish your teen’s supply of skincare and makeup?

Go through your teen’s accoutrement of facial wash, moisturizer, sunscreen and all cosmetics. Throw out the gross, expired, crusted, stinky product and shop for some new items. And, it is o.k. for your teen to express herself when it comes to her individual look. Embrace her differences, encourage her to play up her most outstanding features (eyes, lips, skin) and help her cover those areas that she feels are embarrassing, like acne or other skin issues.

When I was a teenager I wanted to change my looks so badly! I didn’t like my face, my hair or the fact that I was 5 feet taller than everyone else! Instead of being guided to appreciate my gorgeous green eyes, high cheekbones or the fact that I had perfect skin at the age of 14, all I wanted was to look like someone else! I hated my nose, my hair was not blonde enough, I was too tall and it took several agonizing years before I was able to be thankful for what I was born with!

Junior High is the worst time for teens! High school is a little easier, but not much. Your teen is in desperate need for a parent’s approval and attention, but at the same time, she or he wants their independence and privacy! Others who are huge influences surround them and if you are not careful, your teen will latch on to someone they think is the ultimate and that can spell disaster.

I try hard to be the “cool” mom by listening to my teenager’s needs; feelings, anxieties and I try to help however I can. Sometimes all I can do is listen and offer good old mom advice like, “tomorrow will be a better day!” And one of the most important things I do is to accept and inspire my teen’s individuality.

Now, I am not an expert and I am not here to lecture anyone who is reading this blog post, but I am going to advise other parents in my position to set aside a few dollars and go shopping for products that will boost your teen’s confidence and help them brave a new school year.

It is worth every penny and it is an investment in the one person who will not appreciate your effort on the outside, but on the inside loves you more than you know! That is tough love, but I’ll take it!

This Pro has tested more beauty products for teens than I ever care to admit and I will tell you that most have gone straight into the garbage because they either clog the pores of the skin or they damage the hair or they make beautiful, young ladies look like tramps.

But, there are many products that I do love and have given to my own teens to wear and use with much success. Here is a list of the “goods” that have this Pro’s seal of approval:

Jan Marini Teen Clean – this skincare line is top notch and helps to fight all adolescent skin concerns. This is a 3-step program that includes a wash, lotion and daily face protectant. It is amazing on skin that is changing and developing and that may be suffering from more major acne issues. Jan Marini says, “most sun damage occurs before the age of 10 and at least 80% of sun damage happens before the age of 18!” I cannot stress enough the importance of giving your daughter or son a good skincare regime that includes proper sunscreen. Think about it – did your mom make you wash your face every morning and night and apply sunscreen before you left for school? How do you feel about your own skin right now? Enough said!

Dermalogica Clean Start – this product line does not have a bejeweled jar or glittered packaging like most teens love however, what it does have is a star-studded following and user base like the cast from The Suite Life of Zack and Cody and Wizards of Waverly Place. The kit contains a foaming cleanser, toner, scrub, two daytime moisturizers, a nighttime moisturizer, spot treatment for blemishes and a lip moisturizer. It does not have a sunscreen so you will want to purchase a facial protectant to accommodate this regime. I like this line for more dry to normal skin with few acne issues.

It is important to instill in your teen the effectiveness of cleansing and you must show them how to maintain, prevent breakouts and protect their skin everyday. Starting them off with good skin habits will last a lifetime and when they are in there 30’s they will thank you for nagging them!

Foundation, concealer and powder are part of the skincare team and it is mandatory to purchase good cosmetic formulas that are made to work along side your skincare and not against it! Mineral lines are great for teens and the only line that I approve of is Purely Cosmetics.

Purely Cosmetics is great for teen skin because it contains 100% natural ingredients that have no bismuth, talc, micronized minerals or other skin irritants. This product line is formulated by hand to match the exact skin tone and it will effectively cover minor to major skin blemishes without clogging the pores. Purely’s color line is not full of sparkles or glitter so allowing your teen to wear the latest colors from the runway won’t be as intense (even though that is what she wants)!

One of the tricks that I have taught my teens is to use an all over neutral wash of color on the eyes from the lid to the brow bone – like a warm vanilla shade. Then use a more vibrant and fun color to line the top lash line – like a sapphire blue, amethyst, emerald or gray. Black liner will always be a parent’s nemesis, but it is time to make peace with that enemy and either encourage your daughter (and now your son with guy liner) to only line the top lash line or inside, bottom water line and use more neutral colors as eye shadow.

Mascara can be any drug store brand that is easy to remove with soap and water or eye makeup remover. It is up to you which formula you allow your teen to wear and with many mascaras debuting colors for the fall season, you may find that using a pretty blue, green, purple or gray product really makes your teen’s eyes pop instead of the traditional black or brown.

Neutral blush is very important and it is crucial that you encourage your teen to choose a light color in a peach or pink tone or wear no blush color at all opting for the natural flush of their skin tone to show through.

A highlight is not recommended for teens because they tend to go overboard when they apply something with more sparkle and that can be an overwhelming look on any young person (like they were playing in their mother’s makeup)! I don’t want my girls looking like Brooke Shields a la Pretty Baby!

This Pro makeup mom loves the Sephora brand of cosmetics because they have a wide range of color in all textures with great prices! My teens feel as if they are shopping like grown ups instead of being treated like little girls! However, the testers at some of the Sephora stores do not meet with my approval and so I have forbidden my girls to place a “tester” product directly onto their face and insist they use the backs of their hands in order to test product prior to purchasing.

Lipgloss is the only approved product for teens. I do not like the look of a heavy lipstick and lip liner on any young lady. I allow my teens to use pretty colors from M.A.C. or LancĂ´me Juicy Tubes also score big points from my girls. Even though your teen will constantly be applying and reapplying lipgloss (especially if it smells and tastes like chocolate, strawberry or watermelon), we parents have to pick and choose our battles and as long as the gloss color is not neon yellow, orange, green, blue or red than I say, let this one go!

Now get out there and bond with your teen over a trip to the mall and enjoy the one-on-one time you will have with your offspring! They are growing up fast and you never know, they may end up teaching you a thing or two about beauty products!


If your teen suffers from very oily skin after they have washed their face properly, have them apply at mattifying product. This Pro loves Eve Pearl’s Anti-Shine product, which goes on after skincare, but before cosmetic. Also, have them use blotting papers during the day to control the shine instead of constantly powdering their face. I love Rodan + Fields UnBlemish blot papers with Zincidone, they will absorb oil without adding product to the face!


Up next on IMPO: Spotlight on Julie Hewett! Ever wonder what Annette Bening, Jodie Foster, Nicole Kidman or Mandy Moore wears on their face? Step into the world of Julie Hewett and discover exquisite beauty!