The Makeup Show 2011 - Los Angeles

The Pros are excited to attend this year's The Makeup Show on February 26th and 27th at the California Market Center in Los Angeles.  This event is a highlight that we look forward to each year because it is a gathering of some of the top Pros in our industry.  The mentors we turn to for advice, collaboration and continuing education will all be in attendance.

We have been attending this event for the past 4 years now both in New York and Los Angeles and this year we are excited to catch up with fellow artists that are representing some of the biggest brands in professional artistry and to discover new techniques that can take our makeup skills to the next level.

The Pros will also be attending the Blogger Preview Party and a reception honoring Maurice Stein, who is a legend in our industry having worked with many top celebrities, Grammy award winners and three US Presidents!  He is also the owner of Cinema Secrets, which is a cosmetics, hair and special effects supply store located in Los Angeles that provides product to every major studio, professional makeup artist, hair artist, celebrity, as well as the general public.  If Cinema Secrets doesn't carry it, it doesn't exist!

The Makeup Show Los Angeles is also the place to learn to become a makeup artist directly from the best in the business or if you already are a Pro, fine tune or learn a new skill that will boost your marketability.  This year top artists from Make Up For Ever will inspire you with their incredible workshops, as well as attend Makeup 101 with Orlando Santiago or Airbrush 101 with Myles O'Reilly.

Interested in the editorial industry?  Then attend Understanding Photo with Jon Hennessy or for bridal artists, you won't want to miss The Modern Bride seminar with Jo Levy for Becca Cosmetics. Legendary artist, Eugenia Weston will be demonstrating the art of perfecting eyebrows in her Master Workshop-The Art of Brows and Kathy Aragon will be conducting a workshop on achieving Essential Eye looks.

Need to be schooled on hair?  Guru Daven Mayeda will be teaching Basic Hair Styling for Makeup Artists this year and will show you how to maximize your career by understanding hair products, principals and fundamental techniques.  Danessa Myricks will show you how to achieve a perfect canvas in her hands-on workshop Perfect Skin and Joanna Schlip will be conducting a Master Workshop on how to achieve Everyday Hollywood Beauty.

Are you a makeup artist interested in getting into the local Union 706?  Then don't miss Susan Cabral Ebert's seminar called State of the Union.  Susan will tell you exactly what you need to do to become a makeup artist on Union film and television shows. Michael DeVellis for The Powder Group will help you learn how to capture long term success in his Marketing Your Career Now seminar and you must attend Women In The Industry with legends Eugenia Weston, Eve Pearl, Crystal Wright, Joanna Schlip and Danessa Myricks as they walk you through what it takes to to become a brand creator, bridal and beauty artist or Department Head on major television and motion pictures.

Esteemed artist Pati Dubroff, whose worked has graced the magazines of Vogue, Vanity Fair, W, InStyle and Harper's Bazaar and who is called on by A-List Celebrities such as Gwyneth Paltrow, Julianne Moore, Drew Barrymore and Gisele Bundchen, will be on hand to demonstrate and share many secrets on how to become a successful celebrity artist in her workshop Making Up.

For a list of all education opportunities - click here!

As if this wasn't enough, all the major industry brands will be on hand for discount shopping and demonstration directly at their booths. Exhibitors include: Alcone, BeautySoClean, Cinema Secrets, Crown Brush, Dermalogica, Dinair Airbrush, Embryolisse USA, Eve Pearl, Face Atelier, Frends Beauty Supply, Graftobian, Hakuhodo USA, Inglot Cosmetics, Kett Cosmetics, Kevyn Aucoin, Make Up Designory, Make Up For Ever, Mehron, Naked Cosmetics, Naimies Beauty Center, Nigels Beauty Emporium, Obsessive Compulsive Cosmetics, Senna Cosmetics, Smashbox, Stila Cosmetics, Temptu PRO, Yaby Cosmetics, Youngblood Mineral Cosmetics and Yves Saint Laurent, just to name a few.

For a complete list of exhibitors - click here!

The Pros are looking forward to interviewing renowned makeup artist, Victoria Stiles and Liz Yu owner and creator of Yaby Cosmetics!  We also can't wait to catch up with our YouTube friends Koren Zander from EnKoreMakeup and Eleesa from PurseBuzz because these two always have their fingers on the pulse of what is bigger, better and happening in the makeup industry!

On the Main Floor, we can't miss Academy Award Winning Makeup Artist, Ve Neill as she talks about the new SyFy show, Face Off! Ve is a judge on the show and she will takes us on a behind-the-scenes look in her seminar Face Off: Inside the SyFy Reality Show on Sunday.

We will definitely be stocking up on our disposable supplies because the discounts offered from industry stores like Alcone, Cinema Secrets, Frends, Naimes and Nigel's can't be beat!  So if you need sponges, puffs, mascara wands, brush cleaner or even if you need empty palettes, we highly recommend purchasing them at this event!

There is still time to get advanced tickets to this event - click here and if you see any of the IMPO Pros at The Makeup Show, make sure to say hello!  We would love to meet you!  See you there!

Schooled by the Pros - by Cathi Singh

We at IMPO like to cover events such as The Makeup Show from all angles - just like a great Cinematographer!  So this year, Cathi, Aileen, Heather and this Pro attended the 2-day event in Los Angeles in order to bring you different perspectives and class information.  The following post is a recap by IMPO's Contributing Writer Pro; Cathi Singh! Enjoy!

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What better way to jump into Spring than to attend one of the most sought after makeup events, The Makeup Show in Los Angeles. Hosted by The Powder Group, and spearheaded by creator Michael DeVellis, The Makeup Show (TMS) brought bi-coastal makeup artists together for two days of teaching, demonstrations, and product launches.

Celebrity makeup artists such as James Vincent, Orlando Santiago, Jon Hennessey, Joanna Schlip, Victoria Stiles, Kat Aragon and Lori Taylor were in attendance to share their expertise, experience, and even some industry advice about working in LA. TV mogul Eve Pearl was also teaching and selling her fabulous products, including her famed Salmon Concealer, which I was lucky enough to win in a drawing!

I started off my morning with a brisk walk through the vendors and made my way to Kat Aragon’s Master Class teaching Red Carpet Beauty. After hearing and seeing so many wonderful things about Kat and her work, I was excited to meet her in person. She is a fabulous teacher, down to earth, and has a very grounded approach to her work. Being a visual learner, as most makeup artists are, I soaked up her application tips and noted her tricks of creating a stay-put look that you can be confident with when your client is walking down a red carpet.

She started off with Embryolisse Moisturizer, and then used silicone liquid foundation and HD powder by Make Up For Ever and concealer by YABY Cosmetics. I love the MUFE Hi-Def Powder, but she had some unique uses for it straight from the lips of MUFE artist guru, Kevin-James Bennett!

USEFUL TIP: If the skin has too much texture or is a combination of oily and dry, try brushing a small amount of MUFE Hi-Def Powder onto the textured areas before applying foundation to even out the skin to a smooth finish!

Kat worked out a red carpet ready smokey eye using a subtle gold loose pigment and Yaby burgundy eye shadow. She also smudged Stila Smudgepot waterproof black liner into the lash line and worked it into the crease with her finger to provide lasting power for the smoldering look.

I noticed that Kat worked all aspects of the model’s face as opposed to focusing on eyes, then cheeks, then lips, etc. By working in light layers, she was able to get the “big picture” and thus, control where she wanted more emphasis on color. She mentioned that by building layers of color and highlight, the camera flash is more forgiving and the light will catch the applied highlight more naturally.

Popular items in her kit: MUFE Flash Palette, HD Liquid Foundations, HD Powder, FaceAtelier Ultra Sheer #2, Rosebud Salve, and her custom color Yaby shadow palette.

After her class, I made my way over to Yaby to see what all the pigment panic was about! I had been looking for a bright color palette to use for editorial print work and Yaby had it! The Something Bright Palette has every pastel and primary color you could ask for, in matte and sheen. 

The little pods of color might seem small, but they are heavily pigmented and pressed. While this particular palette is packed with eccentric colors, I would use it mainly for print and fashion work. For a wide selection of matte neutrals and shimmer cream paint colors, try the Best of Both Worlds Palette. The neutral colors are ideal for contour and correction, as well as for TV and film work.

The next forum I attended was the TV Forum, which focused on working in reality TV. I am a non-union artist, and to learn that artists are working in that genre as both union and non-union members was extremely helpful. Forum Host James Vincent said, “The Union allows you to work, it does not give you work,” so never rest on your laurels!

Makeup Department Head for “So You Think You Can Dance”, Amy Strozzi, was an absolute delight to listen to and truly honest about how things work behind the scenes. After hearing about the 2 minute and 37 second makeup change they are given to work with, I am even more astounded at how quickly they are able to change dramatic looks and how beautiful the end result always is!

Each guest in the forum was informative and gave insight about the Union, the fast pace of reality television, and some of their favorite products that have passed the scrutiny of Hi-Definition cameras. As James Vincent said, “Hi-Definition is a technology, not a product.” The panel listed FaceAtelier, Make Up For Ever, and Smashbox among their favorite lines.

I was eager to attend the class on the application and coloring of tattoo stencils, taught by sensational Temptu artist, Jenai Chin.  Fellow MUA Jennifer Bernhardt was also in the class and we tatted up each other! This was a black outline transfer that I applied and then filled in with color using the Temptu Dura Pro Palette in Trauma with a fine nylon brush.

After watching how quickly Julie was able to color and shade each tattoo transfer, it became even more apparent how valuable that airbrush machine really is. It has officially been added to my gotta-have-it list!

One area in which I wanted to expand my kit was skin care. And with Embryolisse and Dermalogica at my fingertips, I stocked up for both my kit and myself! The Dermalogica Daily Microfoliant is one of my favorite products, and gives my skin that instant glow, even if I’ve been sleep deprived!

I had to make a stop by Smashbox to say hello to Lori Taylor. I also picked up the new Halo Bronzer, and trust me; this pale California girl wants to bathe in this bronzer! It has anti-aging benefits, vitamins and antioxidants a plenty, is mess-free, and doesn’t turn Oompa Loompa Orange on me! I’ll take two!

The last panel of the day was titled, "Working In LA." James Vincent, Koren Zander, Bryin Smoot, Lori Taylor and Sarah Lucero are all working artists in either LA, New York, or both.

With an insightful Q&A session with the audience, the panel emphasized the importance of networking, and that every job you do sets you up for the next one so behave accordingly! Lori Taylor said it best, “check your ego at the door, and don’t even bring it in the car with you.”

The artists also reiterated what Victoria Stiles taught during the weekend about having a thriving online presence (website, Facebook, Twitter, etc) to be relevant and get work. I found it interesting to learn that several of the artists on the panel had never attended a formal makeup school (they truly have a natural talent).

When I began my career towards becoming a MUA, this was a huge debate for me as to whether formal school was the right path for me. I am a hands on learner, so apprenticeship ended up being the best way for me to learn and apply technique. With that said, there are some outstanding schools out there and the great thing about this industry is that you are always learning- there is always something new on the horizon and some way to better your art. So, I have taken concentrated classes and will attend more in the future!

Now that you have all the inside and behind the scenes info about The Makeup Show Los Angeles, make sure to attend the upcoming show in NYC - click "here" to purchase your tickets!  Hope to see you there!

 *Pictures courtesy: Cathi Singh, Melissa Street and The Los Angeles Times