THE MAKEUP SHOW LA 2012

Every year the Pros here at IMPO wait patiently for the start of our convention season…well it’s not really a “season” because we only have two a year here in So Cal, but whatever!

We do our research, make our lists and try to find out which manufactures will have booths and which professionals will be teaching. There is nothing like “show discounts” and we stock up on everything from kit essentials to the newest gadgets, as well as bone up on our makeup skills to keep up-to-date on the latest techniques and technology!

The Makeup Show Los Angeles held this year in March 2012 was so much bigger and better than in previous years (even though the past shows have been pretty great). Jammed packed with 4,500 attendees ranging from beauty professionals, buyers, press, industry educators and retailers.

This year celebrity makeup artists Troy Jensen (Cameron Diaz, Alyssa Milano, Diana Ross, Eva Mendes, Megan Fox), Mario Dedivanovic (Kim Kardashian), Bill Corso (Hunger Games, X-Men, Indiana Jones, John Carter, Nip/Tuck) and Sharon Gault (Michael Jackson, Madonna, Lady GaGa) all shared their makeup tips and tricks! As well as classes and demos taught by Make Up For Ever, Temptu and MUD, which made the IMPO team feel like we had just relived 6 months of makeup school!

But, we know that our readers are mainly interested in the product we purchased and why…so, here is a taste of our “haul!”

Beauty Blender: this egg-shaped reusable sponge is amazing. We know that there are many duplicates on the market and the Pros have tried most of them. To us, nothing compares! We use it to blend all forms of foundation, concealer, cream blush, contour or highlight. Used dry or wet, we prefer wet, this sponge blends products to perfection – use stippling or bouncing method for best results.

Obsessive Compulsive Cosmetics Lip Tar: as makeup artists we are always on the hunt for new product to add to our kits however, they have to be workhorses for us to invest. Lip Tars not only last for hours, you will barely need more than a “bead” sized amount to get major results, so this product will last you a very long time. Applies like a lipstick but feels like a gloss. We purchased: Hush, Trollop, Kava Kava, Ophelia, Mélange, Pennyroyal, Memento and NSFW! Apply with fingers or brush, but the key is to use very little product to avoid feathering. 100% Vegan and cruelty free!

Bdellium Tools: we feel that you can NEVER have enough brushes! The trick is finding the “right” brush that accomplishes the finish you are trying to achieve. A makeup artist is only as good as their tools and if you think like an artist painting on canvas then there are different brushes for different “paint!” Our newest obsession is with Bdellium’s Studio Line. These brushes are antibacterial and eco-friendly using only natural and/or synthetic fibers. We purchased: #990s Angled Face, #975S Mixed Powder, #555U Retractable Lip, #731S Mascara Fan, but more are on our radar like: #708S Bent Eyeliner, #785S Tapered Blending, and the #953S Duet Fiber Foundation.

Skindinavia Makeup Finishing Spray – Original Formula: a cult classic that stops makeup meltdown! This formula holds eye shadow, foundation, blush and concealer perfectly in place all day! Apply after makeup and your need to touchup throughout the day should be cut in half! Good for normal to combination skin.

Embryolisse: this is another staple in our Pro kit that we cannot do without – ever! Formulated in the 1950’s, the Lait-Crème Concentre is like 3 products in one: primer, moisturizer and makeup remover. It also provides a natural barrier to help protect against free radicals and from makeup settling into the pores. We also stocked up on our favorite classic makeup remover Lotion Micellaire. This formulation is non-rinse and will not irritate skin or eyes. We are excited to personally try their new Vitivia topical Pro-Vitamin line, which is pharmaceutical grade, pure concentrate capsules that claim to smooth lines, reduce skin inflammation, reduce hyper pigmentation and scar tissue, as well as help reduce redness and acne.

Viseart: if you are searching for the perfect palette filled with 12 of the most wearable, matte shades ever, then you must purchase this product. These colors are neutral and so versatile that you can wear them as shadows, liner and fill in your brows. Some of the colors are also perfect for contour and highlight on certain skin tones. We love this palette so much that we purchased a brand new one to replace our very used one. Purchase from Alcone; Viseart Eyeshadow Palette #1 – we like to layer these colors over cream eye shadows to create long lasting, layered color that pops the eyes!

Senna Cosmetics Face Sculpting Kit: Eugenia Weston is a goddess to these Pros! We worship the ground she walks on and when we get a chance to speak with her, we bombard her with questions! Eugenia always shares her latest and greatest potions and brews and this year she launched her cream contour and highlight kit. Originally developed for the makeup team on Desperate Housewives, this cream to powder foundation formula is silicone based and blends instantly into the skin and provides a semi matte powder finish. The contour is a very unique shade of gray-brown that can be used to give you fierce cheekbones. Literally change the shape of your face by following the easy to read instructions located on the back of the packaging! Eugenia helped take the guess work out of placement, but always remember to blend using the brush that comes with this compact or grab that Beauty Blender like we do, it is perfect for this product!

Temptu Airpod Foundation System: we fought joining the airbrush band wagon for so long, but when Jori Jeane (Department Head Makeup Artist for Entourage and Harry’s Law) and Darcy Gilmore (Department Head Makeup Artist for The Voice) told these Pros what they thought of this silicone based foundation formula and that they use this line on almost every single actor or talent that sits in their makeup chairs, we had to try it out for ourselves. We fell head over heels immediately and purchased the entire Airpod line. The best part about this system is not only does this foundation last throughout long, vigorous hours of filming, it is easy to apply and there is zero clean up! The Airpod system was originally created for self-application and you can still purchase this system for your own personal use through Temptu’s website. We find that this foundation provides such amazing coverage and sets with a beautiful finish that we don’t need to add concealer on some of our clients. Also, the need for touchup is cut down so much that our actors have actually commented on the fact that we are not in their faces so much on set! Check it out – it is the perfect gift for your holiday or birthday wish list!

That’s just a few of the beauty products we purchased at the show and we visited many other booths to stock up on special effects products too! We hope this post has been useful and please leave us a comment if you happen to try any of the above! 

If you are a beauty professional, The Makeup Show may be coming to a city or town near you, make sure to check their website. Below are a few highlight and press photos from Los Angeles:

The Makeup Show 2011 - Los Angeles

The Pros are excited to attend this year's The Makeup Show on February 26th and 27th at the California Market Center in Los Angeles.  This event is a highlight that we look forward to each year because it is a gathering of some of the top Pros in our industry.  The mentors we turn to for advice, collaboration and continuing education will all be in attendance.

We have been attending this event for the past 4 years now both in New York and Los Angeles and this year we are excited to catch up with fellow artists that are representing some of the biggest brands in professional artistry and to discover new techniques that can take our makeup skills to the next level.

The Pros will also be attending the Blogger Preview Party and a reception honoring Maurice Stein, who is a legend in our industry having worked with many top celebrities, Grammy award winners and three US Presidents!  He is also the owner of Cinema Secrets, which is a cosmetics, hair and special effects supply store located in Los Angeles that provides product to every major studio, professional makeup artist, hair artist, celebrity, as well as the general public.  If Cinema Secrets doesn't carry it, it doesn't exist!

The Makeup Show Los Angeles is also the place to learn to become a makeup artist directly from the best in the business or if you already are a Pro, fine tune or learn a new skill that will boost your marketability.  This year top artists from Make Up For Ever will inspire you with their incredible workshops, as well as attend Makeup 101 with Orlando Santiago or Airbrush 101 with Myles O'Reilly.

Interested in the editorial industry?  Then attend Understanding Photo with Jon Hennessy or for bridal artists, you won't want to miss The Modern Bride seminar with Jo Levy for Becca Cosmetics. Legendary artist, Eugenia Weston will be demonstrating the art of perfecting eyebrows in her Master Workshop-The Art of Brows and Kathy Aragon will be conducting a workshop on achieving Essential Eye looks.

Need to be schooled on hair?  Guru Daven Mayeda will be teaching Basic Hair Styling for Makeup Artists this year and will show you how to maximize your career by understanding hair products, principals and fundamental techniques.  Danessa Myricks will show you how to achieve a perfect canvas in her hands-on workshop Perfect Skin and Joanna Schlip will be conducting a Master Workshop on how to achieve Everyday Hollywood Beauty.

Are you a makeup artist interested in getting into the local Union 706?  Then don't miss Susan Cabral Ebert's seminar called State of the Union.  Susan will tell you exactly what you need to do to become a makeup artist on Union film and television shows. Michael DeVellis for The Powder Group will help you learn how to capture long term success in his Marketing Your Career Now seminar and you must attend Women In The Industry with legends Eugenia Weston, Eve Pearl, Crystal Wright, Joanna Schlip and Danessa Myricks as they walk you through what it takes to to become a brand creator, bridal and beauty artist or Department Head on major television and motion pictures.

Esteemed artist Pati Dubroff, whose worked has graced the magazines of Vogue, Vanity Fair, W, InStyle and Harper's Bazaar and who is called on by A-List Celebrities such as Gwyneth Paltrow, Julianne Moore, Drew Barrymore and Gisele Bundchen, will be on hand to demonstrate and share many secrets on how to become a successful celebrity artist in her workshop Making Up.

For a list of all education opportunities - click here!

As if this wasn't enough, all the major industry brands will be on hand for discount shopping and demonstration directly at their booths. Exhibitors include: Alcone, BeautySoClean, Cinema Secrets, Crown Brush, Dermalogica, Dinair Airbrush, Embryolisse USA, Eve Pearl, Face Atelier, Frends Beauty Supply, Graftobian, Hakuhodo USA, Inglot Cosmetics, Kett Cosmetics, Kevyn Aucoin, Make Up Designory, Make Up For Ever, Mehron, Naked Cosmetics, Naimies Beauty Center, Nigels Beauty Emporium, Obsessive Compulsive Cosmetics, Senna Cosmetics, Smashbox, Stila Cosmetics, Temptu PRO, Yaby Cosmetics, Youngblood Mineral Cosmetics and Yves Saint Laurent, just to name a few.

For a complete list of exhibitors - click here!

The Pros are looking forward to interviewing renowned makeup artist, Victoria Stiles and Liz Yu owner and creator of Yaby Cosmetics!  We also can't wait to catch up with our YouTube friends Koren Zander from EnKoreMakeup and Eleesa from PurseBuzz because these two always have their fingers on the pulse of what is bigger, better and happening in the makeup industry!

On the Main Floor, we can't miss Academy Award Winning Makeup Artist, Ve Neill as she talks about the new SyFy show, Face Off! Ve is a judge on the show and she will takes us on a behind-the-scenes look in her seminar Face Off: Inside the SyFy Reality Show on Sunday.

We will definitely be stocking up on our disposable supplies because the discounts offered from industry stores like Alcone, Cinema Secrets, Frends, Naimes and Nigel's can't be beat!  So if you need sponges, puffs, mascara wands, brush cleaner or even if you need empty palettes, we highly recommend purchasing them at this event!

There is still time to get advanced tickets to this event - click here and if you see any of the IMPO Pros at The Makeup Show, make sure to say hello!  We would love to meet you!  See you there!

Products of the Month - August

The Pros at IMPO love the month of August because it is still summer and we have a deep tan on our skin (achieved the healthy way)!  We use summer to revive our skin and give it a break by using less makeup and more skincare/sunscreen.  When we do wear makeup it is usually light on foundation, concealer and powder, but with vibrant pops of color on our eyes, cheeks and lips!

This time of year we tend to use multitasking makeup products that have great staying power.  Hair tends to be left to dry naturally or with a diffuser and we like to use high-end shampoos, conditioners and treatments that help protect from and repair any sun damage.  Fingers and toes are never sans Mani/Pedi with fun, summer colors that are exotic and tropical.

We also take the time to treat our bodies better by working out more, eating healthier and drinking more water to flush out toxins (and those margaritas we can’t seem to turn down)!

And last, but not least…we are sticklers about grooming our eyebrows (we are adamant about this all year long, but in the summer when our makeup tends to be less or none, it is very important)!  It is a major pet peeve of the Pros to see over growing eyebrow hair that hasn’t come in contact with tweezers in weeks or made a trip to the salon for a proper groom!

Here are the products we love for the month of August:

NYX The Caribbean Collection - I Dream of St. Lucia – 5 Color Eye Shadow Palette – these gorgeous colors are perfect for summer!  They are bold, highly pigmented and long lasting.  The yellow color in this palette is beautiful as a brow highlighter! Pops of color on our eyes while keeping the cheeks and lips sheer is our favorite beach babe look!

Tricia Sawyer Eye Slept – Instant Eye Brightener – this product is nothing short of amazing!  Notice the words “eye brightener,” which means it is NOT a concealer!  We love to use this product on those days when concealer is not necessary, but if you must wear concealer daily, use this product on top of your concealer.  It is a buildable coverage so start out with a small “dab” and use your finger to tap in to blend.  Reapply for heavier coverage!  Use under eyes and in the corner of the eyes to create a more awake looking effect!  Great as a cheek highlighter and use on the cupids bow to create a fuller lip!

DiorShow Waterproof Mascara – one of the most glamorous products available to the consumer, we live in this mascara year round!  The waterproof version won’t smear or run when you swim and splash!  We covet Black 90, but recently purchased Azure Blue 258 and love how our eyes stand out!

Nars Multiple Tints – Summer 2010 Collection – stop the press!!!  We can’t get enough of these new colors for summer!  A cult classic, we use this product to create a sheer wash of color on our cheeks and lips.  In love with Beverly Hills (watermelon) and Turks & Caicos (tangerine), which look beautiful against a healthy glow!

Embryolisse Hydrating Lait Creme Concentre for Dry Skin - Our skin drinks in this lotion year round, but in the summer when the Pros tend to spend more time outside, this body lotion re-hydrates our skin and sinks right in without intense rubbing!

Embryolisse Rich Repairing Protective Stick Lip Balm – does exactly what the name implies!  Moisturizes, repairs, protects and soothes dry, damaged lips!  Contains natural ingredients like beeswax, shea butter, coconut, macadamia and castor oils.  Packed with vitamin E, this product makes your lips soft for hours!  Use under lipstick or gloss!

Arbonne Revelage Age Spot Brightening Hand Therapy with SPF 30 – this product is a rich protection hand therapy that shields skin against UV damage to prevent further signs of aging, skin discoloration and age spots.  Use daily and reapply frequently for more youthful looking hands.  The Pros think this product works better than a sunscreen because it is a moisturizer and blends quickly into the skin. We keep tubes of this product in our pro kits, car and personal makeup bags!  This product is sold through independent distributors so use the Internet to find a seller near you!

Obsessive Compulsive Cosmetics Nail Lacquer – want your Mani/Pedi to last longer?  Try this nail varnish!  This product is quick drying, intensely pigmented and very long lasting!  We love bright colors for summer like Anime (sheer, glossy day glow pink), Grandma (bright coral) or Traffic (bright yellow).

Leonor Greyl Huile de Palme, Shampooing Reviviscence, Masque Quintessence – we love to use this hair care line all year long, but especially in the summer to treat and repair sun damage or the effects of salt water and chlorine!  Behind-the-scenes on some of Hollywood's biggest studio sets, you will find Leonor Greyl responsible for many of our favorite celebrity hairstyles. Currently, hairstylists are using this line on Woody Allen’s new film shooting in Paris, which stars French First Lady, Carla Bruni-Sarkozy!  Additionally, you can visit the Leonor Greyl website and view treatments/recommendations for all types of hair issues (dry, oily, dandruff, thin, limp or frizzy)!

Jan Marini Age Intervention Regeneration Mask – topical anti-aging!   Packed with a ton of anti-inflammatories, including the new red wine longevity extract, Resveratrol and combined with a skin rebuilding peptide blend.  Results are immediate and we love to use this product after extreme exposure to the sun to deep cleanse pores and maximize our skincare results.

Jan Marini Age Intervention Regeneration Booster – 6 bottles/6 weeks to dramatically younger looking skin.  This product combines Telomerase Enzymes in combination with anti-inflammatory agents and select peptides, which have proven to improve the appearance of lines and wrinkles, elasticity, firmness, texture, discoloration and overall radiance, suppleness and hydration.  Use in conjunction with the Regeneration Mask mentioned above.

Lucy B Frangipani Bronzing Shimmer Oil – summer in a bottle!!!  Use to enhance your healthy tan or apply to create a sun-kissed bronzed glow without sun exposure!  Made with organic coconut, jojoba and sunflower oils and infused with Lucy B’s signature scent, you will feel like you have been whisked away on an Australian beach holiday!  We use this on our legs, shoulders and arms!

Elke Von Freudenberg – The Model Brow – do you know Elke?  Well if not, then you should make getting to know her, her blog and her website, The Model Brow, a major priority!  Elke is the best eyebrow groomer in the biz and she also manufactures the best brow products for personal and professional use.  Having groomed brows is a must and Elke can fix, reshape, touch up and tame the wildest brows.  She is based in NYC and Los Angeles, but if you are not able to snag an appointment with this guru or one of her highly-trained assistants, check out her website with tips and tricks on DIY!!  We love her Brow Tamer Clear Pomade (water-resistant)!

Pro Tips and Tricks:

Use the last few weeks of summer to repair your skin and hair and get it prepped for the upcoming fall and winter months.  Remember, just because you are not seeing the damaging effects of summer sun exposure today, doesn’t mean you won’t see it in the next 6 months.  Now is the time to rejuvenate your skin and hair if you want to be drop dead gorgeous on New Years Eve!