Every year the Pros here at IMPO wait patiently for the start of our convention season…well it’s not really a “season” because we only have two a year here in So Cal, but whatever!

We do our research, make our lists and try to find out which manufactures will have booths and which professionals will be teaching. There is nothing like “show discounts” and we stock up on everything from kit essentials to the newest gadgets, as well as bone up on our makeup skills to keep up-to-date on the latest techniques and technology!

The Makeup Show Los Angeles held this year in March 2012 was so much bigger and better than in previous years (even though the past shows have been pretty great). Jammed packed with 4,500 attendees ranging from beauty professionals, buyers, press, industry educators and retailers.

This year celebrity makeup artists Troy Jensen (Cameron Diaz, Alyssa Milano, Diana Ross, Eva Mendes, Megan Fox), Mario Dedivanovic (Kim Kardashian), Bill Corso (Hunger Games, X-Men, Indiana Jones, John Carter, Nip/Tuck) and Sharon Gault (Michael Jackson, Madonna, Lady GaGa) all shared their makeup tips and tricks! As well as classes and demos taught by Make Up For Ever, Temptu and MUD, which made the IMPO team feel like we had just relived 6 months of makeup school!

But, we know that our readers are mainly interested in the product we purchased and why…so, here is a taste of our “haul!”

Beauty Blender: this egg-shaped reusable sponge is amazing. We know that there are many duplicates on the market and the Pros have tried most of them. To us, nothing compares! We use it to blend all forms of foundation, concealer, cream blush, contour or highlight. Used dry or wet, we prefer wet, this sponge blends products to perfection – use stippling or bouncing method for best results.

Obsessive Compulsive Cosmetics Lip Tar: as makeup artists we are always on the hunt for new product to add to our kits however, they have to be workhorses for us to invest. Lip Tars not only last for hours, you will barely need more than a “bead” sized amount to get major results, so this product will last you a very long time. Applies like a lipstick but feels like a gloss. We purchased: Hush, Trollop, Kava Kava, Ophelia, Mélange, Pennyroyal, Memento and NSFW! Apply with fingers or brush, but the key is to use very little product to avoid feathering. 100% Vegan and cruelty free!

Bdellium Tools: we feel that you can NEVER have enough brushes! The trick is finding the “right” brush that accomplishes the finish you are trying to achieve. A makeup artist is only as good as their tools and if you think like an artist painting on canvas then there are different brushes for different “paint!” Our newest obsession is with Bdellium’s Studio Line. These brushes are antibacterial and eco-friendly using only natural and/or synthetic fibers. We purchased: #990s Angled Face, #975S Mixed Powder, #555U Retractable Lip, #731S Mascara Fan, but more are on our radar like: #708S Bent Eyeliner, #785S Tapered Blending, and the #953S Duet Fiber Foundation.

Skindinavia Makeup Finishing Spray – Original Formula: a cult classic that stops makeup meltdown! This formula holds eye shadow, foundation, blush and concealer perfectly in place all day! Apply after makeup and your need to touchup throughout the day should be cut in half! Good for normal to combination skin.

Embryolisse: this is another staple in our Pro kit that we cannot do without – ever! Formulated in the 1950’s, the Lait-Crème Concentre is like 3 products in one: primer, moisturizer and makeup remover. It also provides a natural barrier to help protect against free radicals and from makeup settling into the pores. We also stocked up on our favorite classic makeup remover Lotion Micellaire. This formulation is non-rinse and will not irritate skin or eyes. We are excited to personally try their new Vitivia topical Pro-Vitamin line, which is pharmaceutical grade, pure concentrate capsules that claim to smooth lines, reduce skin inflammation, reduce hyper pigmentation and scar tissue, as well as help reduce redness and acne.

Viseart: if you are searching for the perfect palette filled with 12 of the most wearable, matte shades ever, then you must purchase this product. These colors are neutral and so versatile that you can wear them as shadows, liner and fill in your brows. Some of the colors are also perfect for contour and highlight on certain skin tones. We love this palette so much that we purchased a brand new one to replace our very used one. Purchase from Alcone; Viseart Eyeshadow Palette #1 – we like to layer these colors over cream eye shadows to create long lasting, layered color that pops the eyes!

Senna Cosmetics Face Sculpting Kit: Eugenia Weston is a goddess to these Pros! We worship the ground she walks on and when we get a chance to speak with her, we bombard her with questions! Eugenia always shares her latest and greatest potions and brews and this year she launched her cream contour and highlight kit. Originally developed for the makeup team on Desperate Housewives, this cream to powder foundation formula is silicone based and blends instantly into the skin and provides a semi matte powder finish. The contour is a very unique shade of gray-brown that can be used to give you fierce cheekbones. Literally change the shape of your face by following the easy to read instructions located on the back of the packaging! Eugenia helped take the guess work out of placement, but always remember to blend using the brush that comes with this compact or grab that Beauty Blender like we do, it is perfect for this product!

Temptu Airpod Foundation System: we fought joining the airbrush band wagon for so long, but when Jori Jeane (Department Head Makeup Artist for Entourage and Harry’s Law) and Darcy Gilmore (Department Head Makeup Artist for The Voice) told these Pros what they thought of this silicone based foundation formula and that they use this line on almost every single actor or talent that sits in their makeup chairs, we had to try it out for ourselves. We fell head over heels immediately and purchased the entire Airpod line. The best part about this system is not only does this foundation last throughout long, vigorous hours of filming, it is easy to apply and there is zero clean up! The Airpod system was originally created for self-application and you can still purchase this system for your own personal use through Temptu’s website. We find that this foundation provides such amazing coverage and sets with a beautiful finish that we don’t need to add concealer on some of our clients. Also, the need for touchup is cut down so much that our actors have actually commented on the fact that we are not in their faces so much on set! Check it out – it is the perfect gift for your holiday or birthday wish list!

That’s just a few of the beauty products we purchased at the show and we visited many other booths to stock up on special effects products too! We hope this post has been useful and please leave us a comment if you happen to try any of the above! 

If you are a beauty professional, The Makeup Show may be coming to a city or town near you, make sure to check their website. Below are a few highlight and press photos from Los Angeles:

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