EXTRA! EXTRA! Read all about it...by Cathi Singh

Hello IMPO readers and subscribers! I wanted to let you in on some very exciting news that our very own Melissa Street has been keeping secret until recently.

Melissa and her very good friend and professional colleague, Kim Greene, have combined forces to form a new company called Greene Street Beauty. This duo brings 40 years of experience in the beauty industry to consumers, students and professionals via YouTube, Facebook, Twitter and other social media outlets.

Currently, Greene Street Beauty is “under construction” while forming their first beauty app for both the iPhone and Android, which will be available in 2013. In the meantime, these ladies are bringing their knowledge of the film and television industry, proper makeup application, as well as providing support to students by filming tutorials and how-to videos for their YouTube Channel.

In order to get the word out about this new venture, Greene Street Beauty is running a contest on their YouTube Channel right now for all subscribers – please see the video below and make sure to subscribe in order to be entered! Also, make sure to “Like” their Facebook page because a little bird told me that another contest is forming over there too!

But, let’s give you a little bit of background info on both Melissa and Kim, just in case you are scratching your heads and asking yourself, “Who are these ladies?”

Melissa Street has been a freelance makeup and FX artist in the film, television, print and live event industry for the past 20 years. She attended the acclaimed makeup school, Joe Blasco in Los Angeles, California, and as luck would have it she would be mentored by the late, great Stan Winston, who gave her the opportunity to apprentice in his lab and help out on some big blockbuster movies that became iconic films – Terminator, Aliens and Invaders from Mars!

In 1992 Melissa moved to Las Vegas, Nevada where she worked on several live shows at the MGM Grand and Monte Carlo Hotels, as well as other live productions and music videos. There she met an amazing makeup artist, Jim Sacca, who took Melissa under his wing and helped form her career by giving her the opportunity to work with the incredible James Earl Jones.

In 2001, she relocated back to Southern California and began to form and build relationships within the freelance production community. Melissa would spend the next 12 years working hard to expand her business Epic Makeup, which now serves clients such as NBC, CNN, CBS, Food Network, Telemundo, E!News, ESPN, HBO and Comcast to name just a few.

She has worked with celebrities from Ron Howard, Arnold Schwarzenegger, The Rock, Jeff Bridges and Suzanne Somers to famous musicians like Carlos Santana, Foreigner, Kenny Loggins and Chris Ledoux to comics like Carrot Top and Louie Anderson.

Currently, Melissa works on national and local commercials, non-union films and television shows, YouTube web series, industrials, corporate videos, news media productions and live theater. She also co-owns InPoint Productions, owns and writes for this blog, as well as her industry blog, Epic Makeup and she has her own personal YouTube Channel.

Kim Greene is first and foremost a “filmmaker!” She has been Union Makeup Department Head on some of the biggest and most memorable films of the century, including Terminator Salvation, Anchorman, Superbad, Charlie’s Angels, The Wedding Singer, Scream 4, The Three Stooges, The Green Hornet, This is 40 and the soon to be released Identity Thief, to name just a few.

Her IMDB credits read like a “who’s who” in the film industry and she has been a personal makeup artist to Woody Harrelson, Drew Barrymore, Christina Applegate and Neve Campbell.

Kim began her career by studying under Vincent Kehoe, who was among one of the best makeup artists of his time, as well as an author and teacher. Mr. Kehoe would help Kim development the foundation for her skill set and prepare her for a tremendously successful makeup career. She would then move forward to meeting and working directly with Ron Berkley, who was so impressed with her that he brought her on to the Black and White music video set with Michael Jackson.

Kim is also an innovative entrepreneur and developed a very successful line of cosmetic bags both for the professional and consumer. The Kim Greene Line was originally formed because she realized there was a need within the professional makeup artist community for sturdy, easy to clean and comfortable to wear set and actor bags used to store and transport makeup from the trailer to the set for touch ups during filming.

There was nothing available at the time that wasn’t heavy, canvas and dark, which when you combine those three elements make it difficult for an artist to find the makeup or tools that they need efficiently. She became so frustrated with the bags that were on the market that she set out to change the standards.

Today, almost every professional makeup artist in the film and television industry uses The Kim Greene Line of bags at work everyday and they have helped many other Department Head’s keep organized even on the most hectic sets, like American Idol! Her bag line is great for travel and can easily fit inside your carryon luggage and because the bags are "clear" passing through TSA with those 3 ounce liquid bottles is a breeze!

When Kim is not on a film or television set, she teaches at professional makeup schools, writes incredibly informative blog posts on Kim Greene’s Tips from the Set and films tutorials for her personal YouTube Channel. She has also been a guest judge on season 2 of the SyFy Network’s makeup artist show, FaceOff, hosted by McKenzie Westmore.

So as you can see, these two are really the Dynamic Duo of the makeup world (I’m just not sure which one is Batman and which one is Robin). Together they hope that their passion to educate the public about the beauty industry is welcomed with open arms.

I hope that you take the time and opportunity to subscribe to their YouTube Channel, interact by sending them a comment, suggestion or question and “Like” their Facebook page or follow them on Twitter. They are always willing to reach out and answer your most pressing beauty questions and help ease your frustrations, so give then a shout!

Summer Dream = BB Cream

When summer really hits the last thing anyone feels like doing is putting on gobs of makeup! The current weather in your area may be unbearably hot and sticky, but you still want to look and feel amazing as you walk out the door to your job, a date or for a quick shopping trip.

The Pros had heard of the current trend called the BB Cream and at first we thought it was such a gimmick that we overlooked several samples sent to us to try. We thought the product would be just another tinted moisturizer with a few extra ingredients inside, so we tossed the samples in a bin and made a note that we would get to test out the product eventually.

Well…on a recent and very long layover at London’s Heathrow Airport, Pro MUA Melissa Street wandered into the Boots No7 store to pass a little time. While perusing the aisles she came across the No7 Beautiful Skin BB Cream and remembered about the samples sitting in the “bin” back home. She noticed that several women waiting in line to check out had this cream in their baskets and since she had 5 hours to “kill” she figured it was time to get educated and started to play around with the testers.

Mel immediately discovered the difference between a BB Cream and a Tinted Moisturizer…it was not only the ingredients, it was the amount of coverage the cream provided. One thing that Mel personally disliked about using a tinted moisturizer was that the coverage was too light and she always felt the need to use a concealer on her over 40 skin.

Now, the main thing about a BB Cream is that it is a unique 3-1 formula – moisturizer, primer, SPF – all rolled into one while at the same time enhancing the skin with a tint of foundation. It is a multitasking product that eliminates the need to pile on massive skin prep as well as foundation.

Not all BB Creams are alike though…some provide a light or heavier SPF ranging from 15 to 45. Others have 5-1 ingredients by adding pearl pigments for a natural glow or minerals, antioxidants, vitamins, etc., to boost skin elasticity. Some have a matte effect on the skin and some massively hydrate. The bottom line is…the market is becoming saturated with BB Creams so how do you find the one that is right for you?

The Pros have now tested about 15 different BB Creams and have narrowed it down to 4 of our favorite. All provide different results and all of the following recommendations can be used on all skin types.

Boots No7 Beautiful Skin BB Cream – this was the very first cream the Pros tried and we fell head over heals for the coverage! This product has a heavier coverage than a typical BB Cream. Contains an SPF of 15, it comes it two colors – Fair or Medium. Not a ton of range when it comes to skin tone, but the Medium color will work up to light Olive toned skin. Comes in 3 formulas: Normal/Dry, Normal/Oily or Dry/Very Dry. This product disguises imperfections and in some cases eliminates the need for a concealer. Blends beautifully on the skin by applying with a brush, sponge or fingers. Some formulas set more matte so wait about 5 minutes to let it settle into the skin before lightly powdering – you may find you do not need to powder at all!

Smashbox Camera Ready BB Cream SPF 35 – this product provides amazing medium coverage and can be applied under typical foundation or worn alone. It does eliminate large pores and controls oil. Contains an “optical pearl pigment” that helps give skin a glow eliminating looking too flat or too matte. The color range has 5 colors to choose from in Fair to Dark. We prefer to apply and blend this product with a stipple brush or Beauty Blender Sponge. This formulation is best for normal to dry skin or slightly oily textures (in the T-Zone) and great for more mature skin.

Embryolisse Complexion Illuminating Veil – BB Cream – SPF 20 – this cream is great for oily skin because it contains mineral powders that will help to mattify the skin and control oil throughout the day. Contains a potent moisturizer, hyaluronic acid and color-changing pigments, which mean one color for all! This product is universal and will change to match your skintone. The Pros have found that this product settles into the skin very matte so there is little need to powder. Provides a lighter coverage but still blurs pores and fine lines while concealing minor imperfections. We prefer to apply this product with our fingers or a stipple brush.

Senna Cosmetics Barley Base – this product by far has the best range when it comes to skin tone colors with 7 to choose from – light to a deep dark. Contains an SPF of 20, this product has very light coverage, is oil-free, fragrance-free and longwearing. This product is mineral infused which provides a youthful, healthy glow. It does boost elasticity and will prevent your skin from looking dull in texture. It has a sheer coverage so you may feel the need to use a concealer to cover more pronounced skin imperfections or a break out. Good for all skin types and we prefer to apply this product a sponge or brush for an even application.

All the BB Creams listed above contain a minimal amount of SPF so it is recommended that if you prefer more sun protection that you apply a thin, even layer of facial sunscreen first, but let the sunscreen sink into the skin for about 10 minutes before applying the BB Cream. We recommend Jan Marini's Antioxidant Daily Face Protectant SPF 30.

Also, it is important to note that the BB Creams listed above are not waterproof nor is the sunscreen within the product so make sure to reapply after swimming or long term exposure to the sun!

The Pros love a fresh makeup look, especially in the summer and we prefer to use products that are more long lasting, so now is the time to try those cream blushes and eye shadows too in brighter, fun colors!

Stay cool!

THE MAKEUP SHOW LA 2012

Every year the Pros here at IMPO wait patiently for the start of our convention season…well it’s not really a “season” because we only have two a year here in So Cal, but whatever!

We do our research, make our lists and try to find out which manufactures will have booths and which professionals will be teaching. There is nothing like “show discounts” and we stock up on everything from kit essentials to the newest gadgets, as well as bone up on our makeup skills to keep up-to-date on the latest techniques and technology!

The Makeup Show Los Angeles held this year in March 2012 was so much bigger and better than in previous years (even though the past shows have been pretty great). Jammed packed with 4,500 attendees ranging from beauty professionals, buyers, press, industry educators and retailers.

This year celebrity makeup artists Troy Jensen (Cameron Diaz, Alyssa Milano, Diana Ross, Eva Mendes, Megan Fox), Mario Dedivanovic (Kim Kardashian), Bill Corso (Hunger Games, X-Men, Indiana Jones, John Carter, Nip/Tuck) and Sharon Gault (Michael Jackson, Madonna, Lady GaGa) all shared their makeup tips and tricks! As well as classes and demos taught by Make Up For Ever, Temptu and MUD, which made the IMPO team feel like we had just relived 6 months of makeup school!

But, we know that our readers are mainly interested in the product we purchased and why…so, here is a taste of our “haul!”

Beauty Blender: this egg-shaped reusable sponge is amazing. We know that there are many duplicates on the market and the Pros have tried most of them. To us, nothing compares! We use it to blend all forms of foundation, concealer, cream blush, contour or highlight. Used dry or wet, we prefer wet, this sponge blends products to perfection – use stippling or bouncing method for best results.

Obsessive Compulsive Cosmetics Lip Tar: as makeup artists we are always on the hunt for new product to add to our kits however, they have to be workhorses for us to invest. Lip Tars not only last for hours, you will barely need more than a “bead” sized amount to get major results, so this product will last you a very long time. Applies like a lipstick but feels like a gloss. We purchased: Hush, Trollop, Kava Kava, Ophelia, Mélange, Pennyroyal, Memento and NSFW! Apply with fingers or brush, but the key is to use very little product to avoid feathering. 100% Vegan and cruelty free!

Bdellium Tools: we feel that you can NEVER have enough brushes! The trick is finding the “right” brush that accomplishes the finish you are trying to achieve. A makeup artist is only as good as their tools and if you think like an artist painting on canvas then there are different brushes for different “paint!” Our newest obsession is with Bdellium’s Studio Line. These brushes are antibacterial and eco-friendly using only natural and/or synthetic fibers. We purchased: #990s Angled Face, #975S Mixed Powder, #555U Retractable Lip, #731S Mascara Fan, but more are on our radar like: #708S Bent Eyeliner, #785S Tapered Blending, and the #953S Duet Fiber Foundation.

Skindinavia Makeup Finishing Spray – Original Formula: a cult classic that stops makeup meltdown! This formula holds eye shadow, foundation, blush and concealer perfectly in place all day! Apply after makeup and your need to touchup throughout the day should be cut in half! Good for normal to combination skin.

Embryolisse: this is another staple in our Pro kit that we cannot do without – ever! Formulated in the 1950’s, the Lait-Crème Concentre is like 3 products in one: primer, moisturizer and makeup remover. It also provides a natural barrier to help protect against free radicals and from makeup settling into the pores. We also stocked up on our favorite classic makeup remover Lotion Micellaire. This formulation is non-rinse and will not irritate skin or eyes. We are excited to personally try their new Vitivia topical Pro-Vitamin line, which is pharmaceutical grade, pure concentrate capsules that claim to smooth lines, reduce skin inflammation, reduce hyper pigmentation and scar tissue, as well as help reduce redness and acne.

Viseart: if you are searching for the perfect palette filled with 12 of the most wearable, matte shades ever, then you must purchase this product. These colors are neutral and so versatile that you can wear them as shadows, liner and fill in your brows. Some of the colors are also perfect for contour and highlight on certain skin tones. We love this palette so much that we purchased a brand new one to replace our very used one. Purchase from Alcone; Viseart Eyeshadow Palette #1 – we like to layer these colors over cream eye shadows to create long lasting, layered color that pops the eyes!

Senna Cosmetics Face Sculpting Kit: Eugenia Weston is a goddess to these Pros! We worship the ground she walks on and when we get a chance to speak with her, we bombard her with questions! Eugenia always shares her latest and greatest potions and brews and this year she launched her cream contour and highlight kit. Originally developed for the makeup team on Desperate Housewives, this cream to powder foundation formula is silicone based and blends instantly into the skin and provides a semi matte powder finish. The contour is a very unique shade of gray-brown that can be used to give you fierce cheekbones. Literally change the shape of your face by following the easy to read instructions located on the back of the packaging! Eugenia helped take the guess work out of placement, but always remember to blend using the brush that comes with this compact or grab that Beauty Blender like we do, it is perfect for this product!

Temptu Airpod Foundation System: we fought joining the airbrush band wagon for so long, but when Jori Jeane (Department Head Makeup Artist for Entourage and Harry’s Law) and Darcy Gilmore (Department Head Makeup Artist for The Voice) told these Pros what they thought of this silicone based foundation formula and that they use this line on almost every single actor or talent that sits in their makeup chairs, we had to try it out for ourselves. We fell head over heels immediately and purchased the entire Airpod line. The best part about this system is not only does this foundation last throughout long, vigorous hours of filming, it is easy to apply and there is zero clean up! The Airpod system was originally created for self-application and you can still purchase this system for your own personal use through Temptu’s website. We find that this foundation provides such amazing coverage and sets with a beautiful finish that we don’t need to add concealer on some of our clients. Also, the need for touchup is cut down so much that our actors have actually commented on the fact that we are not in their faces so much on set! Check it out – it is the perfect gift for your holiday or birthday wish list!

That’s just a few of the beauty products we purchased at the show and we visited many other booths to stock up on special effects products too! We hope this post has been useful and please leave us a comment if you happen to try any of the above! 

If you are a beauty professional, The Makeup Show may be coming to a city or town near you, make sure to check their website. Below are a few highlight and press photos from Los Angeles:

To the Rescue...by Pro Cathi Singh

Halloween is right around the corner and the Pros at IMPO have been trying to figure out a good post to write without boring our readers with the same old "how-to" information! Seriously, how many times can we write about Vampire, Zombie and Witch makeup and keep our savvy audience interested? 

Pro MUA Cathi Singh, remembered a cool makeup/costume challenge she was given on a recent shoot and thought that our readers would not only get a kick out of some behind-the-scenes views, but that maybe someone one out there needed an idea for a costume that is totally unique and original! So, if you waited until the very last minute and now all the cool Halloween costume ideas are gone, then read on and let the Pros help you discover your inner Superhero!

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Sometimes in the makeup world, we are not given alot of time to research and prepare for a project, and have to think on our feet for a quick solution. Such was the case for me a few weeks ago. One of my long-time corporate clients called with a big idea that involved hair, makeup and costuming; only thing was, we had a day and a half to accomplish it before the print deadline!

They needed a superhero custom made for their company. 

Initially they wanted to purchase a superhero costume and make simple tweeks. But at the end of the day, it still felt like we were playing dress up. There is a fine line between corny and cool and we were walking it.

I called around and researched some body suits, and came across a costume shop with a large inventory. After picking their brains via phone the idea for liquid latex was suggested.  Knowing that my creative director loves to push the envelope visually, I quickly presented the idea (and the pros and cons). He jumped at the idea and I purchased the kit and paint sight unseen. Now, I normally would not do this, for obvious reasons - needing to test it on camera, get to know the product, etc, but I was on location for another project and could not get to the store due to distance. I did extensive research online and with the costume shop owner, who was very familiar with the product. I did bring some costumes with me as a back up if the latex did not present well. 

A few key things to remember before starting a latex paint project: 

1. Make sure your model is not allergic to latex or ammonia or aloe vera gel. All of these things will be painted directly onto their skin and will need to be worn for at least 5 hrs (the amount of time it takes to paint the body).
2. Get permission beforehand from the agent, model and company you are working for. The model needs to be ok with shaving their ENTIRE body and standing for at least 5 hrs. The latex paint also has a strong odor and you will need ample space and air circulation to work in. 
3. Get a tarp, wear something you don’t care about ruining (latex stains clothing)

As a base coat, you need to apply an aloe vera gel or moisturizer to the entire painting surface. The latex will seem tight at first, but as the body naturally warms to it, it will become pliable and move with the model.

Note: Once you apply the aloe vera gel, also check that your model is wearing an anti-perspirent. As we learned, too much condensed moisture under the latex causes it to stay very tacky, catch on itself, and potentially make holes in that area. 

I did not wear gloves, but you can if you wish. We started with the chest, and did one full coat from shoulder to waist. The first layer is very light and had streaks from the brush. Don’t worry about those, they will disappear with the next few coats. 

I then moved to this sides and then his back and painted those while the chest dried. After each layer, it is imperative that you completely dry the latex with a blow dryer before applying the next layer. 

After his midsection had two coats on it, I moved to his arms. Its important while the latex is wet that the model not bend their arms or torso, as the latex will stick to itself. 

I let the second coat dry completely before applying 3 more coats. The instruction say to get a truly opaque color, 3-5 coats is needed. Because the lighting of our shot involved some extremely bright spotlights, we applied 5 coats so it would be a very bold, dark finish. My paint kit came with a specialized foam brush pack for $10. I highly recommend buying two, as I went through 4 different brushes, two of them the small body rollers.

Once dry, closely inspect the entire surface. This is the time for final corrections, layers, etc. This would also be a good time to apply any decals, logos or designs in a different color.

The last step is to apply the Shine Seal Spray. This product dulls the tacky finish latex has and allows for smooth movement. It also adds a dramatic and glossy finish that makes it look like skin. Because this product contains silicone, once applied, you cannot paint latex over it. It is your final seal. We tried to add more to a small area of his arm, and it dulled the black to a matte gray finish, and made the texture visibly rougher. 

We equipped our superhero with gloves, boots, and knee braces. I also painted a mask on his face using waterproof liner. He was able to bend, jump, and move like a superhero without any difficultly. The latex stretched like a second skin.

For removal, it’s best to rinse with warm water and soap. Our model had some baby hairs that he did not shave and it made the removal process more difficult and slightly painful. The latex will peel in small sections off the skin. If it gets into the hair, remove with baby oil. (Do not remove like the photo below is showing - that was just for fun behind-the-scenes photos).

The end result was a huge success, and the images were very heroic. Best of all, I was able to produce the exact idea my client wanted, and in record time!

This taught me that you can find tools and unique items in unexpected places. Think outside the box, and venture beyond the makeup store to a costume shop, art supply or craft store.

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There are several brands of Liquid Latex Body Makeup on the market. Brand X and Graftobian make them as well as other manufacturers. Do your research and call around to various stores before purchasing.

Remember, this idea is not just for Halloween, you could also wear it to show team spirit at a sporting event, during Mardi Gras or another fun event like a parade or Burning Man! Any place where you want to show off your own originality! Plus, it's expensive to rent, make or purchase a full costume, but using a product like Liquid Latex Body Makeup makes your dreams way more affordable!

The Pros hope this information was useful and we wish everyone a very Safe and Happy Halloween!