Laying the Foundation!

For my very first post I thought I would jump right in and tackle the product everyone asks about.....Foundation!

We have all pondered the question, "Which foundation is right for me?" Whether we are standing at a department store counter, in the drug store aisles or online searching beauty websites, foundations are a mystery and can be costly if you purchase the product and then discover it was not right for you! I am always asked the question, "Which foundations do I use personally or carry in my professional kit?" So, here are the answers and reviews.

CREME FOUNDATION: Tricia Sawyer Beauty makes the best creme foundation I have used - the formula blends smoothly and won't settle into any fine lines or wrinkles. Invented by celebrity makeup artist, Tricia Sawyer, this foundation consists of two colors (a warm and cool tone) which can be blended together to achieve your exact skin tone match. It also has buildable coverage, which means you can use as much or as little as you need to achieve your desired look. I highly recommend purchasing Tricia Sawyer Beauty's Foundation Brush as well to insure the best application however, if you tend to have very oily skin using a cosmetic sponge to apply this product may work better. I use this product both personally and professionally. This foundation can be purchased in a number of places including: www.triciasawyer.com, online at Sephora.com or from QVC.



LIQUID FOUNDATION: Makeup Forever's Face and Body Liquid Makeup is an incredible product. It is light, fresh and leaves a slight sheen of powder on the skin for a very natural effect. Founder Dany Sanz is a total perfectionist and only creates products that work. I keep this product handy for use on all of my clients who prefer a liquid foundation over a creme. You can purchase Makeup Forever at any local Sephora.



I also love L'Oreal's True Match Foundation. If you mainly shop drugstore brands then this is the foundation you should try. It comes in a rainbow of colors with warm, neutral, cool & depth undertones depending on your skin color. Goes on smoothly with a sheer coverage. Doesn't leave your skin feeling dry or oily. Carried at all the major drug stores such as CVS, Longs, Rite Aid and Walgreens and also available at Target, Walmart and some grocery stores.



POWDER FOUNDATION: Nars Cosmetics makes one of the best powder foundations available to consumers. I keep the entire powder foundation line in my kit because I found that it performs well for film and television with incredible coverage and because men prefer this type of foundation over a heavy creme or liquid application. I also use it for contouring and for blush because of it's amazing pigmentation. Sold at Nars online, Sephora and other high-end retailers.



I also love MAC Cosmetics Studio Fix Powder Plus Foundation and use it on several of my younger clients. Provides great coverage and comes in a variety of shades. Sold at MAC Stores, MAC online or Nordstrom.



TINTED MOISTURIZERS: I love Laura Mercier's Tinted Moisturizer (Oil Free)! It is a wonderful oil free, lightweight, buildable foundation that works with all skin types, especially those with sensitive, oily or acne prone skin. It controls dryness, prevents excessive oil buildup and provides sun protection with a built-in SPF 20. Great for teens! I use this product personally and professionally. Sold at Sephora and Nordstrom.



MINERAL FOUNDATION: There are several products available to you if you prefer a more natural approach to your foundation. Bare Escentuals is the most popular of all the mineral brands and it does a great job in providing the skin with pure ingredients, free of preservatives, talc, oil, fragrance and other skin irritants. It also has a built-in SPF-15 and is a very fine, loose powder. I have used Bare Escentuals personally and enjoyed the feeling and coverage, but on a professional basis I can not use mineral product because of coverage needs when shooting film, television or print, as well as I have found that mineral makeup tends to have a reflective nature when used with flash photography.



ETHNIC FOUNDATION: If you are a person who has darker skin and have a hard time finding a foundation that matches your skin tone, here are a few cosmetic companies that might have a product to meet your needs:

MAC Cosmetics - has many foundations in creme, powder and liquid form that should have a match for you.



Black Radiance is a drug store brand catering to African American women. This foundation comes in a creme foundation form (in a stick-type formula). It is lightweight and has an SPF 15. You can purchase Black Radiance at CVS, Walgreens and other retailers.



Thevi Cosmetics is an online retailer representing consumers of the Asian, South Asian, Hispanic, Middle Eastern, African and Mediterranean descent. They make an incredible liquid powder foundation with an SPF 15. This product is enriched with Vitamins E and C for anti-oxidant protection and Vitamin A for skin conditioning. You can purchase this product at www.thevicosmetics.com.



I carry the MAC Cosmetic brand in my professional kit and use it on all types of ethnicity's. I have found that in my line of work when I need a heavier type of coverage that this cosmetic line works the best however, I do know several women who swear by MAC for everyday use.

A few more foundation lines that I enjoy and use professionally:

Dior, Cle de peau, Era Cosmetics, Prescriptives, Chanel, Visiora, Bobbi Brown (these are all in my professional kit).

As with all foundation, concealer or powder, please make sure your skin is properly prepped with a good skin care regime and primer prior to applying coverage cosmetics.

TIP OF THE DAY: Creams on top of creams - powder on top of powder! In other words - if you are using a creme or liquid foundation make sure to set it with a translucent powder prior to applying any type of powder blush or shadow! If you are using a creme blush - use right after foundation or concealer and then powder to set!

Please remember that this blog is based on my professional opinion and all product reviews are based on product performance I have witnessed either from using the product personally or on my clients professionally. I hope I was able to provide you with concrete advice and help regarding foundation products and please let me know if you have tried another type of product I have not listed here. I am always on the look out for the next "best" foundation!